Editorial calendars to manage your e-commerce blog

Planning is essential for a company, and when it comes to content marketing, it is important that it does not fail. Managing an e-commerce store is not an easy task, and if you add to that having to manage the blog and social networks, the task becomes more complicated.

To help you be more organized, in this post we are going to talk about the editorial calendar that will allow you to increase productivity on your blog and social networks.

Importance of creating an editorial calendar

The word that best associates with editorial calendar is planning. Therefore, it consists of planning the entries or publications that you are going to make in the future, from those that will be published in the short term to ideas that can be published in the long term.

A publishing calendar is essential in any content marketing strategy. Here you must define what you are going to publish, when, on which platform and, in some cases, who will do it.

There are several reasons why you have to prepare it, among which we can highlight:

• It helps you to keep a constant blog, because you will have previously planned topics, which will allow you to gather a large number of ideas and schedule them for the days you consider most appropriate.
• Not only do you ensure that you have a solid plan, but it allows for instant understanding by any group member who sees it for the first time. This makes your work go more smoothly.
• You can schedule large content, important dates, and even product launches well in advance.
• You can integrate this calendar perfectly with your social media calendar to distribute your content.
• You beat the time, with several posts scheduled in advance to avoid the days running out. It's terrible to have to write a post with a deadline approaching without any idea of ​​the topic you are going to develop.

In the end, if we include this management as a routine in our company, we will be more efficient in time and more competent in content, since we will meet the publication purposes.

If you are not yet working with an editorial calendar, we recommend that you start by creating monthly editorial calendars, as it allows you to plan a full month's work in just one morning, and at the same time allows us to correct marketing strategies as we develop them.

A good option to optimize time and enjoy even more your new habit of working with an editorial calendar, is to use scheduling applications, to leave all the posts both on the blog and on your social networks scheduled, so that during the month you do not have to spend time on them, and thus meet the days marked on the editorial calendar without unforeseen events ;-)

If you need help or want more information, just contact us:

Posted by Marta Ventura, CEO of The Network, Publicist and Shopify Partner Expert Spain.