The furniture and decoration sector is increasingly occupying a more important place in online sales, being an exponentially growing business model that displays its product catalogue with detailed information so that users can buy it online.
In recent years, the number of online buyers in Spain has grown almost at the same speed as the adaptation of businesses to online sales. Currently, more than 45% of users already buy furniture and decoration over the Internet, so it is a great opportunity for companies in the sector.
Online stores
The Internet adapts to the needs of users. It is no longer necessary to go to a physical store to buy our furniture or home accessories, or to test which sofa is most suitable for our living room, because we already have the characteristics of the products defined and we can assume what they offer us. Of course, the information we offer to the user must be precise and very detailed, and obviously accompanied by good product photographs . Remember that when buying online you cannot try, touch, see or smell, so we must provide as much information as possible so that the user buys our product.
The convenience of combining colours, shapes and materials, comparing prices and having the option of having it delivered to your home is a plus point that consumers take into account. It simplifies the process, saving time and sometimes even money, since you can compare the same product with different sellers without having to travel.
Today, consumers and sellers are clearly benefiting from the use of this new system. Consumers are opening up to a market with more possibilities and in a more comfortable way, and sellers are experiencing the best moment of growth in online furniture sales.
The sector's growth during the pandemic
Some studies have shown that, contrary to the critical economic and production situation caused by the pandemic, some sectors such as decoration and interior design have increased in demand and sales.
People have become more aware of the need to feel comfortable in their surroundings. The period of confinement and other restrictions have multiplied the time that everyone spends at home , without leaving aside those who have changed positions in offices and premises for teleworking.
The key to this boom lies in the great variety and competition that exists in the digital market, with online furniture stores that offer decorative and quality solutions to renovate various rooms in the home.
Online shopping, more than a trend that could go out of fashion, has become an urgent need in recent times, as it brings with it multiple advantages, including avoiding contact with strangers and thus minimizing the risk of contracting diseases, of course, including Covid-19.
Once we normalize the pandemic, consider that this way of purchasing, which for many began out of necessity, will have become a normalized purchasing habit.
If you are thinking about opening your online home, decoration or design store, don't hesitate, this is your moment!
If you need help or want more information, do not hesitate to contact us, without any obligation.
Posted by Marta Ventura, CEO of The Network, Publicist and Shopify Partner Expert Spain.
