SEO positioning for a company
The main objective of any website is to generate traffic, since if we do not have visitors to our website, we will hardly achieve the conversion objectives we set for ourselves.
Today we are going to talk about the most basic thing to get traffic to our website, which is positioning.
First of all, we need to be clear that we have two types of positioning: SEO and SEM.
1.- SEO Positioning , which is the acronym for " Search Engine Optimization " known as organic positioning, which is based on improving the visibility of our page organically or naturally in the search engine results.
The objective of SEO positioning is to optimize search engines naturally, through a variety of techniques and strategies to improve positioning and visibility in the search engine listing.
2.- SEM Positioning , which stands for Search Engine Marketing, is based on carrying out advertising campaigns through paid advertisements, to position in the search engine results pages.
The most widely used platform for SEM positioning is Google Adwords.
Today we focus on explaining the advantages of SEO positioning, and the basic things to keep in mind to improve our SEO.
Advantages of SEO:
- It is a very profitable investment in the long term. When a correct organic positioning is achieved, only by carrying out maintenance and optimization periodically so as not to lose what we have gained, will it be enough to keep us in the top positions.
- Attract high-value traffic. We have to position the website with the appropriate keywords that define our product or service, and then we get quality traffic, since real potential clients will find us through objective keyword searches.
- Click conversion is much more effective in organic results than in paid results. Many users already understand that the first positions in Google search results are paid positions, and prefer to skip this option and click directly on those that appear positioned on merit, and not by payment.
- It is a stable investment that does not depend on the number of clicks. SEO positioning is not free. The cost depends on the hourly fees of the professional. SEO is apparently not cheap, because the investment is sudden, but as SEO takes effect and the positioning is improved, the cost per click will be much more profitable than SEM.
Basic actions to improve the SEO of our business:
In order to have good SEO, it is essential to have a good website, correctly structured, and it is basic and fundamental to offer good CONTENT and keep it updated.
The web options that we like the most for SEO positioning are Wordpress, which allows you to work on SEO effectively, and Shopify, which has SEO integrated into each product on the website.
Both options are good, the best option depends on the type of business and the financial resources available for positioning actions.
At this point, we are clear that we need good content to achieve good positioning, and if we already have it, to maintain it and continue cultivating it.
These are content actions you can take in your business:
1.- Content for the blog: maintaining an active blog and offering content of interest to your target audience.
2.- Newsletter: This is a good complement to the blog content, it is additional content that we offer to loyal customers. These are the customers who subscribe to our Newsletter, therefore, with a high interest in our product and/or service and a great potential for conversion to sales.
In a Newsletter we can anticipate to our clients the news that we will soon offer (as a scoop) to give them importance, offer promotions and/or special loyalty discounts, offer information of interest to the client to give value to our content and our company... Having a database of clients who subscribe voluntarily to our newsletter is very valuable information for us, since they are clients who are telling us that they are interested in our product or service, and that they are opening a door of direct communication for us, providing us with their personal email to communicate with them, so it is worth complying, and sending this information that they expect, and that is of interest to them.
3.- Videos: Audiovisual information is increasingly appreciated by customers. First, we offer them a comfortable and attractive format, because they don't even have to read, but we explain things to them. As it is accompanied by sound and image, it offers a more comfortable experience for the user.
We must keep in mind that we live in the age of technology and that the mobile phone is the most widely used format for consuming information, therefore, we must take advantage of this opportunity to connect with the customer.
4.- Images: As we always say at The Network, a picture is worth a thousand words, and in the digital world, this is never better said.
We must bear in mind that the image we show on our website is the only way we have to attract the customer, since, in the case of products, they cannot be touched, smelled or tasted, so the image is a fundamental element that we must take care of.
Visual power in the digital world is very important and an essential element to take care of in our business, so we must accompany all our content: blog, newsletter and website (including product photography) with good images to capture the customer's attention.
Related to the importance of good product photography, I am leaving you with the contact information of a company that is dedicated to online product photography, which works very well and has very good market prices in case you are interested:
