Shopify, advantages of this Ecommerce platform.

If you are thinking about opening your own online store, you probably already know some web hosting providers. But do you know Shopify and its advantages ?

When you start a business you have to be sure that you have all the necessary information at hand to achieve your goals.

There are various software and platforms on the market for developing online stores. All of them have qualities that may or may not fit the business plan that we have previously developed or the nature of our company. Shopify is an e-commerce platform that provides hosting for virtual stores. It offers a complete package of features or functionalities that serve to manage online sales efficiently and with quality.

Below we explain the main advantages Shopify offers so you can make the right decision for your business.

Advantages of Shopify:

The advantages of Shopify are many. That's why it has become one of the most popular e-commerce hosting providers. Also in high demand among new merchants. Now also by large and established companies, including: Red Bull , Sears, Citizen, General Electric and many other brands. Below, we will review carefully all the details of the pros of this platform. Pay attention to what you can take advantage of for your online store.

Speed:

With Shopify, creating and launching an online store is a matter of seconds. One major advantage is the convenience of launching an online business in a very short time. The platform guides you step by step through the process of setting up your own store, customizing it to your liking, developing the design, and finally adding your products. In a simple sequence of actions that will take you just a few minutes or hours, depending on the settings you make. However, if you compare the hours with the several days or months it can take with other providers, you will see that you are saving a significant amount of time and, probably, resources.

Since it works as a cloud hosting system, there is no need to generate code or program an operating system. This would take a considerable amount of time and expenses in specialized personnel. In addition, there are the costs of the software or the server itself.

You can personally manage your store:

Another advantage of Shopify is the simplicity of its interface. The basic standard of the platform is to simplify any process, so that you can manage your store without any inconvenience. Even if you have no previous experience in how to carry out business operations on the Internet, with Shopify you can manage your online store without headaches or surprises. Learning how the platform works is really simple. Its structure will be easy for you to understand and you will be able to take full advantage of all the features that this provider has for virtual stores.

It is the first tool designed to be used by owners and not by IT professionals, which represents a major step forward for merchants, as well as providing total autonomy in its management and control.

Elegant and professional design

Shopify is very versatile in terms of design, with over a hundred professional templates that can be adapted to all smart device screens: computers, tablets and mobile phones. Few platforms offer such a wide variety of options. All themes were created by specialized designers, so the quality is very high. There are also several collections with options recommended by sales sectors, which can serve as a reference for the designs used in your commercial area. There is the option of customizing each template or, if you prefer, organizing your own design with HTML and CSS editing.

A first-class accommodation, without code:

Unlimited bandwidth, no matter what your service plan, how much you invest, the size of your inventory or the traffic you receive daily. With cloud hosting, you don't need to write programming codes or hire someone else to do it for you. You can access your admin panel from your computer or mobile phone and manage any process with ease and precision.

At the same time, Shopify is a server that supports a lot of data, at high speed, so you don't have to worry about dealing with a slow store that causes you to lose sales. Consider how detrimental this could be to your business.

Easy internationalization:

If you want to be able to enter a global market, Shopify is the ideal choice for you. It adopts payment gateways that accept multiple currencies and work in multiple languages. The platform automatically adjusts taxes based on the location of your business registration. This means that everything related to accounting analysis and recording figures is taken care of for you.

App Marketplace:

To expand the features of your stores and improve your company's performance, there is a wide market of applications, many of them free. Shopify always tries to be at the forefront of Ecommerce platforms. Therefore, they are constantly adding resources that benefit and facilitate the sales of entrepreneurs.

Banking security:

One of the most outstanding advantages of Shopify is its level of security. This works in the same way as the electronic transfer system of banks. Your data and that of your customers will always be protected from external influences.

Automatic updates:

Not all platforms can boast of their innovations. Many of their competitors have had to implement features that Shopify has popularized. We are certainly talking about a server that is currently the market leader. What benefit does that represent? Constant updates that are implemented automatically, in the blink of an eye.

SEO Tools:

Pros to improve your position in search engines and attract more organic traffic to your store. Being at the top of the list of results is the best way to monetize with users. Every time they search for a product or service, they will come to you. You can also create and maintain your own blog with content of interest to the community that you try to guide your business to.

Lots of informative material:

A lot of effort has been put into educating its merchants, with a vast amount of resources that gather content of interest to the community. Its own encyclopedia, videos, guides and even an “Ecommerce University” at your disposal.

24×7 Customer Service:

Unique in its style and with highly trained staff to solve any problem, answer your questions and follow up on your requests. This support system is working every day and around the clock. You can contact the help center by email, chat or phone call.

Price: advantage or disadvantage?

It is true that there are free hosting platforms and compared to Shopify the price could be a disadvantage. But free options will never have the same features, support and benefits as a paid platform. It is necessary to evaluate what you want to achieve and your medium and long-term business plan. On the other hand, Shopify has several service packages that fit any budget. Regardless of the amount you pay, we can assure you a quality experience.

Compared to downloadable, code-driven software, Shopify is a cheaper service. While it does involve a monthly fee, it avoids costs associated with support, maintenance, and updates. So from both perspectives, price is always an advantage.

At The Network we are a specialist and accredited Shopify partner agency.

If you want more information, do not hesitate to contact us.

Posted by Marta Ventura, CEO of The Network, Publicist and Shopify Partner Expert Spain.