Techniques that work for online store marketing strategies!
The goose that lays the golden eggs for an e-commerce is to have good visibility; if we have visibility, we have sales.
Now, how do I promote my business to have more visibility?
The answer is apparently simple:
Investing in marketing strategies
In order to create the right marketing strategy, you need to be clear about certain information:
- We must have a shared vision about our clients , our product, our business and, above all, be clear about why our clients choose us, or teach our potential clients to choose us.
- Strategy must be present EVERY DAY in our business, so that we do not deviate from it, with the objective of winning over customers.
- The marketing strategy consists of creating campaigns to build links with our clients or potential clients.
Having this clear is important to start working, but so that you do not get discouraged in the initial process of the marketing strategy for your business, you must be clear that:
Having a clear strategy, if we are not consistent, does not make us earn money, a strategy must be a work habit for our company, and we can compare it to the process of planting a seed, at first it seems that nothing happens, we water and water ... until suddenly the plant from our seed is born, and not only that, but one day it opens and also blooms, do not despair and be patient! The results come.
We must also be clear that a strategy requires investment, whether it be time or money, and if it can be both, even better ;-) Just like our seed, which requires time, care and investment for it to flourish.
After this review, we can get to work!!
Let's work on three strategies that will surely work for you!
✅ Instagram marketing strategy
It is the social network where we all compete to get attention.
However, we must have concrete objectives if we dedicate time to this communication channel.
A good strategy is to convert our Instagram followers into subscribers of our online store.
Having a lot of followers on Instagram is of little use to us if they don't go to our website and register in our database.
IMPORTANT: You understand that you must have the “subscribe” option in your online store, right? It is important to create a database of potential customers, to open a direct communication channel with this customer. A customer who invests his time in subscribing to our newsletter is a customer who is really interested in our product.
How can we do it?
Publishing content under subscription such as:
- Access a discount coupon (more typical and effective)
- Catalogue downloads
- Creating your branded wallpapers
- Calendars with important events of the month that can be downloaded
- Offer invitations to events
The goal is to send a message to encourage our Instagram followers to subscribe to our newsletter. In the following strategy you will see the importance of having a good database.
✅ Newsletter marketing strategy
Having a database with potential clients is like having a treasure, since we have the open doors of the homes of those clients who are predisposed to consume our product, it is worth taking advantage of it.
Having a good database means that we have a high probability of converting to a sale. Of course! It takes work.
What's special about this email?
The first and most indisputable thing is that it provides us with a direct communication channel with our clients or potential clients, who at some point have spent their time filling out the email field to sign up for our newsletter.
Another important thing is that it allows us to segment customers, which means we can communicate based on their real interests, so they will surely like the information you provide them.
For example, if we have a jewelry store, and we have a subscriber who prefers earrings, we can send that customer a newsletter with the latest earrings we have, and if we accompany it with an irresistible offer, you are guaranteed success.
✅ Online store marketing strategy
I encourage you to put this strategy into practice, to put it into action today!
A good way to take care of and pay attention to our online store is to look at it with the same eyes as we look at a physical store.
For example, let's look at the window display of our online store, the home page .
How many times do you change the window of your physical store? And the one in your online store? If the window of a physical store is essential to attract customers, and we always keep it clean, tidy and neat, with the home page of our online store we must do the same, keep it neat, tidy and moving.
Your first marketing strategy for your online store will be visual:
Change your Home page and the call-to-action links in your website's creatives every 15 days.
This will make the returning user see your store in a fresh way and not get bored. They will have the feeling that you are including new things, they will notice the changes and will be surprised. This will make them curious and want to know about the new things or offers you have prepared for them, so they WILL WALK THROUGH OUR STORE.
Do you want to improve your marketing strategy?
➡️ Contact us and we will help you ⬅️
Now let’s apply these marketing strategies to your online store!
You have 3 strategies, from 3 different digital marketing work areas that you can start working on right now to get your sales up and running.
Do you have a business idea?
